Performance Director (CRO & Digital Strategy)

📍 Location: Melbourne, Australia (Hybrid)
🏢 Company: Convincely

About Convincely

Convincely is a cutting-edge managed SaaS platform that blends technology, strategy, and marketing to create exceptional customer experiences and drive superior conversion rates. We partner with leading brands to transform their performance marketing functions, optimising digital customer journeys through data-driven experimentation and strategic consulting.

Our team consists of specialists across conversion optimisation, marketing strategy, data analytics, UX design, and technology, all working towards one goal: delivering measurable business impact for our clients. We don’t just provide technology—we offer an end-to-end CRO solution, helping businesses unlock their full growth potential through strategic insight and execution.

The Role: Performance Director

As Performance Director, you’ll lead enterprise-level CRO and digital strategy programs, managing key accounts across Australia. This role is not just about client relationship management—it’s about acting as a trusted strategic consultant and thought leader, helping clients leverage data, experimentation, and personalisation to maximise performance.

You’ll need a strong analytical mindset, deep subject matter expertise in CRO, and the ability to translate insights into action. You will be the driving force behind our clients’ growth strategies, running high-impact CRO programs, designing A/B testing roadmaps, and providing expert consultation on optimising digital experiences.

If you thrive in data-driven, consultative environments, love challenging assumptions, and know how to lead high-value CRO initiatives with autonomy, this is the role for you.

Key Responsibilities

Strategic CRO & Digital Performance Consulting

• Own and lead the end-to-end CRO strategy for enterprise clients, acting as their trusted advisor on performance marketing and digital optimisation.
• Conduct in-depth quantitative and qualitative analyses to uncover user friction points and identify high-impact conversion opportunities.
• Design and manage robust A/B testing programs, personalisation strategies, and experimentation roadmaps to enhance digital performance.
• Guide senior stakeholders and C-suite executives through CRO best practices, helping them make data-backed decisions.
• Stay ahead of industry trends, ensuring clients receive cutting-edge recommendations and insights.

Client Relationship & Consultancy

• Lead the onboarding and strategic roadmap for new clients, ensuring they are set up for success.
• Maintain strong, consultative relationships with existing clients, proactively identifying opportunities to enhance their CRO and digital strategy.
• Develop and present compelling performance reports, translating complex data into actionable insights that influence decision-making.
• Deliver high-impact presentations, facilitating workshops, and educating clients on CRO methodologies, customer psychology, and digital growth strategies.

Cross-Functional Leadership & Execution

• Collaborate with UX, development, data, and marketing teams to ensure seamless execution of CRO recommendations.
• Brief and oversee platform enhancements, website optimisations, and testing strategies, ensuring all initiatives align with the overall growth objectives.
• Champion data-driven decision-making within Convincely and across client teams, ensuring a culture of continuous learning and iteration.

Business Growth & Expansion

• Identify opportunities to expand Convincely’s offerings within existing accounts, pitching additional solutions where they drive value.
• Influence product and service evolution by providing insights from client engagements, shaping Convincely’s approach to conversion optimisation.

What We’re Looking For

✅ 8+ years of experience in performance marketing, CRO, digital strategy, or consultancy roles.

✅ Strong expertise in conversion rate optimisation, including A/B testing, data analytics, and behavioural insights.

✅ Proven experience in leading enterprise-level client engagements, driving measurable results.

✅ Consultative mindset—you can think critically, challenge assumptions, and develop tailored strategies for each client.

✅ Advanced analytical skills, with hands-on experience in Google Analytics (GA4), A/B testing tools (Optimizely, VWO, Google Optimize), heatmaps, and session replay tools.

✅ Exceptional storytelling and communication skills—you can turn complex data into clear, compelling narratives for both technical and non-technical stakeholders.

✅ Experience managing cross-functional teams, working with UX, development, and marketing teams to execute digital growth strategies.

✅ A passion for data-driven decision-making and thought leadership, keeping up with the latest trends in CRO, marketing strategy, and SaaS-based digital experiences.

Why Join Convincely?

🚀 Own and drive high-impact CRO programs for leading brands.

💡 Be a thought leader in a fast-growing, data-driven company.

🔬 Work with a best-in-class SaaS CRO platform, pushing the boundaries of digital optimisation.

📈 Career growth and professional development opportunities, including conferences and training.

⚡ A high-performance culture with a collaborative and innovative team.

🌍 Flexible work environment

💰 Competitive salary + benefits package.

If you’re a strategic thinker, a data-driven consultant, and a hands-on CRO expert, we want to hear from you!

🔹 Apply now to join Convincely in transforming digital experiences across Australia.